Verdino, the Romanian pioneer for pea protein-based products, enthusiastically announces a new rebranding strategy aimed at strengthening its market position, redefining consumer values and expectations. The new brand identity has been defined based on insights revealed from the qualitative research the company conducted in 2024, which provided perceptions of consumer habits towards plant-based products. Its […]
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Verdino Green Foods is launching Unfished, with a new range of revolutionary plant-based fish alternatives targeting vegetarians, vegans and flexitarians, at Plant Based World Expo, Olympia (booth H24). Plant-based fish has currently a relatively low retail value of £6M in the UK (which equates approximately to 1% of the size market). Therefore, Verdino Green Foods […]
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Verdino Green Foods strengthens its leading position in the plant-based market, by launching a new category – breaded products and ready-to-eat snacks, with the taste and consistency similar to chicken. The €4 million investment is aimed at developing the breaded category, investing in the production line and also developing the brands in the portfolio: Verdino®, […]
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Verdino Green Foods, one of the leaders in the industry of plant based alternatives to meat products, in Central and Eastern Europe, takes over the brands Unfished® and Green Course® from Prefera Foods, consolidating the entire portfolio and adding plant based seafood alternatives. With the new brands, Verdino Green Foods becomes one of the players in Europe with the most diversified plant based portfolio.
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In the modern societies the food industry plays an important role in improving life quality, health, economic activities and protecting natural systems to ensure a better future on our planet.
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