As an increasing number of consumers are choosing plant-based diets during the fasting season, Verdino, one of Romania’s leading brands in the plant-based food market, announces the expansion of its range of plant-based sliced products: Deli, Deli Cheez, Pepperoni, and Sandwich. All four variants are made with pea protein and are designed to meet a wide range of consumption occasions — from gourmet appetizers to convenient everyday panini and toast solutions.
From gourmet appetizers to sandwiches: four plant-based sliced options
The new products easily integrate into a varied plant-based menu. Each variant offers a distinctive culinary experience through balanced flavors, a familiar texture, and versatility in preparation:
- Verdino Plant-Based Deli Slices are the plant-based interpretation of classic mortadella, with a smooth, delicate texture that is perfect for appetizer platters or refined sandwiches.
- Verdino Plant-Based Deli Cheez Slices combine the familiar mortadella profile with subtle plant-based cheese notes, that “certain something” that gives the product more personality.
- Verdino Plant-Based Sandwich Slices add an extra dimension, designed specifically for hearty sandwiches, ensuring a more substantial and satisfying experience with every bite.
- Verdino Plant-Based Pepperoni Slices, a consumer favorite, are returning to the portfolio due to popular demand. With an improved recipe, the spicy slices round out the range with a more intensive and expressive flavor.
“The fasting season is the time when more and more consumers turn to the plant-based shelves to create menus suited to this dietary style. In this context, we have introduced the four pea-protein-based sliced variants for those who don’t want to compromise on taste, offering an alternative that is just as appetizing as traditional, established products. Beyond taste, the range of plant-based deli slices addresses the growing trend toward convenience-driven consumption. The slices are ready-to-eat, require no additional preparation, and integrate instantly into any meal — whether it’s a quick lunch at the office, a hearty breakfast, or an impromptu snack. In today’s fast-paced life, ease and speed of consumption are not a bonus, but a basic expectation.” says Celina Condorovici, Marketing Director at Verdino Green Foods.
The sliced range caters to consumers who, during the fasting season or as part of their flexitarian lifestyle, are looking for authentic-tasting plant-based products to prepare a diverse array of plant-protein-based meals.
The expansion of the plant-based sliced product line is part of Verdino’s strategy to diversify its product portfolio with convenient, ready-to-eat options, alongside the Plant-Based Menu Hummus with Falafel.
The plant-based sliced products are available in Auchan and Kaufland hypermarkets, while the Hummus with Falafel Meal is available at Auchan stores.
